Have you mapped your website to a good sales and marketing CRM?

Have you mapped your website to a good sales and marketing CRM

It is important your website is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products or services today and that could lead to a lot of confusion if it is not classified well enough among your sales team members. Sales Rambo CRM Lead CapturingA good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns

Continue reading


Don’t have a mobile friendly website? Your business could be in serious trouble!

business

Getting a mobile friendly website, also known as a responsive website, should be first on your to-do list of 2015. And don’t forget mapping it to a good sales and marketing CRM for best results. Consider this: In India, over 40 percent of Google’s total search queries came from mobiles. Can you afford to miss […]

Continue reading


5 questions you should ask your agency before getting your website developed.

5 questions

Your website is an investment, therefore choosing your website developer is a critical decision. You’re not just putting a project in their hands, you’re entrusting your business to them! Visitors are going to judge the quality of your business by the appearance of your website – whether your organisation is trustworthy or not. Would you want […]

Continue reading


Your website – expenditure or investment?

Your-website

How  important is your website for your business? Do you care how visitors to your website perceive your  business? Does your website portray your business favourably? Does it automatically capture leads in a CRM? Can the visitors view your website on all devices? Do you view your website as expenditure or an investment?  Think about it – these are questions […]

Continue reading


Advertising in trying times – beating Recession

ad

The R-word whispered ominously among the businesses across the world, as people waited with bated breath for it to be over, has now become a house guest who refuses to leave. The much dreaded double dip has become a hard reality. The highlight of recent data released of British economy was avoidance of an unwanted […]

Continue reading


Paid Search doesn’t work for big brands but ideal for small & medium enterprises

google-1

If you are the digital marketing manager of a big brand, then this is going to hit you hard. All the money that you have been spending on Google PPC had little or no impact on your overall traffic and sales. According to  a recent eBay study, for well-known brands like eBay, the efficacy of […]

Continue reading


Content Marketing – helping customers make informed purchase decisions

Content-Marketing

Imagine you manufacture a product that you want to sell but are not allowed to advertise. ‘What??!’,  you might exclaim, ‘Not allowed to advertise? How are we to let people know about our product and it’s benefits?’ The India office of a leading,   global health-care  company approached us with exactly the same problem. They manufacture […]

Continue reading


Search Engine Marketing crucial for small and medium businesses

Search-Engine

If you are reading this article, chances are you’re either an entrepreneur or a marketing professional in a small or medium company who realises the importance of Internet marketing today; You are looking to grow your business and understand that traditional marketing methods are becoming both ineffective and expensive

Continue reading


Turn conversations into conversions, the Social Media way!

Social-Media-band-wagon

How many times have you asked your friends or colleagues for feedback on a product that you intended buying? Or asked which brand of that product they used? I do it every time I’m making an important purchase. Like the time I wanted to buy a dishwasher. I asked a friend who had one, and she gave […]

Continue reading