Sadhana Karnad

Sadhana Karnad

Sadhana Karnad is a research writer at Abhiyan, where she develops engaging content that builds thought leadership and revenue opportunities for clients. A website critic, she reviews Internet properties in terms of design and content. Reach Sadhana via LinkedIn.

5 questions you should ask your agency before getting your website developed.

5-questionsYour website is an investment, therefore choosing your website developer is a critical decision. You’re not just putting a project in their hands, you’re entrusting your business to them! Visitors are going to judge the quality of your business by the appearance of your website – whether your organisation is trustworthy or not. Would you want to risk handing it over to an amateur or a novice? Website development requires a team of specialists with different skill sets. So choose your website developer carefully. Exercise caution if the quote is too low – you may be saddled with a lame website that does not live up to your business. Read more

Your website – expenditure or investment?


How  important is your website for your business? Do you care how visitors to your website perceive your  business? Does your website portray your business favourably? Does it automatically capture leads in a CRM? Can the visitors view your website on all devices? Do you view your website as expenditure or an investment?  Think about it – these are questions that determine the quality of your website, and whether or not it works. Your attitude towards business from the the Internet is reflected in the website you get!

Unfortunately, a lot of websites fail. Read more

Content Marketing – old wine in a new bottle

content-marketing-old-wine-in-a-new-bottle1-150x150Are you daunted by the term ‘content marketing‘? It’s the new buzzword  in marketing strategy and everyone’s talking about it. Do you wonder if you will ever understand content marketing strategy well enough to be able to use it to your advantage?

Well, the fact is that content marketing is vintage stuff! It has been around a long time – even as far back as the early 1900s. Surprised? It’s true – people have been marketing content for ages without knowing that it was content marketing that they were doing! I came across an interesting story that illustrates this. Read more

Content Marketing – helping customers make informed purchase decisions

fishImagine you manufacture a product that you want to sell but are not allowed to advertise. ‘What??!’,  you might exclaim, ‘Not allowed to advertise? How are we to let people know about our product and it’s benefits?’

The India office of a leading,   global health-care  company approached us with exactly the same problem. They manufacture intraocular lenses that are surgically implanted, which they were not allowed to advertise — Medical Council of India disallows advertising of non-OTC products. Read more

Turn conversations into conversions, the Social Media way!

Social-Media-band-wagonHow many times have you asked your friends or colleagues for feedback on a product that you intended buying? Or asked which brand of that product they used? I do it every time I’m making an important purchase. Like the time I wanted to buy a dishwasher.
I asked a friend who had one, and she gave me such a glowing report of the particular brand of dishwasher she had, that I went ahead and bought it without making any more inquiries. Read more

CRM – the super-efficient organiser for all your inbound marketing!

People Asking Questions in Speech Bubbles Seeking SupportHave you ever felt utterly swamped by the leads your business generates? You’ve assigned them to your sales team, but have no clue about which stage of the sales pipeline they are in. Have your new leads been contacted, how many are serious about buying, how many have bought, which of your sales guys have successfully closed deals, what was your ROI? Whew! You are overwhelmed and can’t think straight! You feel the same when you open a cupboard that you’ve been stuffing, thinking you will soon organise it. Everything tumbles out in a heap of confusion, and you don’t know where to start! Read more

The most effective online sales tactic – Email Marketing!


Did you know that email marketing is the most cost effective method of reaching out to prospective customers and telling them about your product, no matter what your business is?

Email marketing, as the name suggests, is the use of email in marketing communications. It could be a promotional email that you send, to acquire new customers or even to persuade existing customers to buy again; Read more

Is your website in urgent need of a redesign?

time-for-website-reviewYour website is the first point of contact a viewer has with your business. Does it grab and capture the viewer’s interest at first sight? The decision to stay or hit the back-button could be decided in the first few seconds of viewing your page. Visitors judge your business by your website and also decide whether or not to buy from you. It is therefore important to review your website from your visitor’s point of view. How would you rate your website on the 3 parameters of design , functionality and content? Read more

10 pitfalls that make visitors to your website uncomfortable

banner-manYou’ve invested substantial time and money to make your website as attractive and informative as possible hoping that your website draws potential customers in. But once they are there, does your website make them comfortable? If potential customers have an enjoyable user experience, they will stay longer, view more pages, place more orders and keep coming back.

Look at your website again from your visitors’ point of view. Read more

Subscribe for more such interesting reads!

We promise not to spam you.

Enter your email id to subscribe.

Your information will *never* be shared or sold to a 3rd party.