Ashok Majumdar

Ashok Majumdar

Ashok Majumdar, a marketer by profession and a journalist by training, created Sales Rambo, a sales & marketing CRM on cloud for SMEs. He founded Abhiyan Marketing Services (P) Ltd., a creative hot shop & co-founded Ebony & Ivory, an advertising agency accredited with the Indian Newspaper Society (INS). He started his career with The Times of India and worked for 6 years before venturing out on his own.

Have you mapped your website to a good sales and marketing CRM?

It is important your website is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products or services today and that could lead to a lot of confusion if it is not classified well enough among your sales team members. A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns Read more

Don’t have a mobile friendly website? Your business could be in serious trouble!

Getting a mobile friendly website, also known as a responsive website, should be first on your to-do list of 2015. And don’t forget mapping it to a good sales and marketing CRM for best results.responsive-website

Consider this: In India, over 40 percent of Google’s total search queries came from mobiles. Can you afford to miss out on this 40 percent that might well be your customers? Google says 61 percent of users are unlikely to return to a mobile site they had trouble viewing. And, what’s even worse, 40 percent visit a competitor’s site instead.  Read more

Paid Search doesn’t work for big brands but ideal for small & medium enterprises

GoogleIf you are the digital marketing manager of a big brand, then this is going to hit you hard. All the money that you have been spending on Google PPC had little or no impact on your overall traffic and sales. According to  a recent eBay study, for well-known brands like eBay, the efficacy of search engine marketing (SEM) is limited at best because people clicked on eBay’s organic links to reach their website. But when it comes to small and medium enterprises Read more

To lead a successful enterprise, creativity top requirement, say CEOs

Creative-illustration-for-blogTo become a successful enterprise of the future, organisations big and small will need to have creativity as the number one factor among its people.

In a global survey of more than 1500 CEO’s, it turns out that creativity, even more than vision, is the most crucial leadership trait for success in an increasingly complex world. Read more

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