It is important your website is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products or services today and that could lead to a lot of confusion if it is not classified well enough among your sales team members. A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns Read more
Are you daunted by the term ‘content marketing‘? It’s the new buzzword in marketing strategy and everyone’s talking about it. Do you wonder if you will ever understand content marketing strategy well enough to be able to use it to your advantage?
Well, the fact is that content marketing is vintage stuff! It has been around a long time – even as far back as the early 1900s. Surprised? It’s true – people have been marketing content for ages without knowing that it was content marketing that they were doing! I came across an interesting story that illustrates this. Read more
Imagine you manufacture a product that you want to sell but are not allowed to advertise. ‘What??!’, you might exclaim, ‘Not allowed to advertise? How are we to let people know about our product and it’s benefits?’
The India office of a leading, global health-care company approached us with exactly the same problem. They manufacture intraocular lenses that are surgically implanted, which they were not allowed to advertise — Medical Council of India disallows advertising of non-OTC products. Read more
How many times have you asked your friends or colleagues for feedback on a product that you intended buying? Or asked which brand of that product they used? I do it every time I’m making an important purchase. Like the time I wanted to buy a dishwasher.
I asked a friend who had one, and she gave me such a glowing report of the particular brand of dishwasher she had, that I went ahead and bought it without making any more inquiries. Read more
Your website is the first point of contact a viewer has with your business. Does it grab and capture the viewer’s interest at first sight? The decision to stay or hit the back-button could be decided in the first few seconds of viewing your page. Visitors judge your business by your website and also decide whether or not to buy from you. It is therefore important to review your website from your visitor’s point of view. How would you rate your website on the 3 parameters of design , functionality and content? Read more
You’ve invested substantial time and money to make your website as attractive and informative as possible – hoping that your website draws potential customers in. But once they are there, does your website make them comfortable? If potential customers have an enjoyable user experience, they will stay longer, view more pages, place more orders and keep coming back.
Look at your website again from your visitors’ point of view. Read more
Last month I was in Hyderabad. I went to a tea stall and said, “Ek cup chai dena.” “Okati?”, the tea stall owner responded. Perplexed, I repeated my request for a cup of tea. “Okati?”, he asked me again. I got up and looked for some other tea stall. Actually, he was just confirming the order – ‘Okati’ in Telugu means one, which I learned much later! But the tea stall owner had lost one potential customer Read more
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