Have you ever felt utterly swamped by the leads your business generates? You’ve assigned them to your sales team, but have no clue about which stage of the sales pipeline they are in. Have your new leads been contacted, how many are serious about buying, how many have bought, which of your sales guys have successfully closed deals, what was your ROI? Whew! You are overwhelmed and can’t think straight! You feel the same when you open a cupboard that you’ve been stuffing, thinking you will soon organise it. Everything tumbles out in a heap of confusion, and you don’t know where to start! Read more
Did you know that email marketing is the most cost effective method of reaching out to prospective customers and telling them about your product, no matter what your business is?
Email marketing, as the name suggests, is the use of email in marketing communications. It could be a promotional email that you send, to acquire new customers or even to persuade existing customers to buy again; Read more
Your website is the first point of contact a viewer has with your business. Does it grab and capture the viewer’s interest at first sight? The decision to stay or hit the back-button could be decided in the first few seconds of viewing your page. Visitors judge your business by your website and also decide whether or not to buy from you. It is therefore important to review your website from your visitor’s point of view. How would you rate your website on the 3 parameters of design , functionality and content? Read more
You’ve invested substantial time and money to make your website as attractive and informative as possible – hoping that your website draws potential customers in. But once they are there, does your website make them comfortable? If potential customers have an enjoyable user experience, they will stay longer, view more pages, place more orders and keep coming back.
Look at your website again from your visitors’ point of view. Read more
Last month I was in Hyderabad. I went to a tea stall and said, “Ek cup chai dena.” “Okati?”, the tea stall owner responded. Perplexed, I repeated my request for a cup of tea. “Okati?”, he asked me again. I got up and looked for some other tea stall. Actually, he was just confirming the order – ‘Okati’ in Telugu means one, which I learned much later! But the tea stall owner had lost one potential customer Read more