Email Marketing

Have you mapped your website to a good sales and marketing CRM?

It is important your website is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products or services today and that could lead to a lot of confusion if it is not classified well enough among your sales team members. A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns Read more

Advertising in trying times – beating Recession

advertising-in-trying-times-surviving-recession-The R-word whispered ominously among the businesses across the world, as people waited with bated breath for it to be over, has now become a house guest who refuses to leave. The much dreaded double dip has become a hard reality. The highlight of recent data released of British economy was avoidance of an unwanted historic first — the first triple-dip recession in British economic history. In the prevailing recessionary conditions, one among the many questions faced by a business is – to advertise or not to advertise?

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The most effective online sales tactic – Email Marketing!

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Did you know that email marketing is the most cost effective method of reaching out to prospective customers and telling them about your product, no matter what your business is?

Email marketing, as the name suggests, is the use of email in marketing communications. It could be a promotional email that you send, to acquire new customers or even to persuade existing customers to buy again; Read more

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