It is important your website is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products or services today and that could lead to a lot of confusion if it is not classified well enough among your sales team members. A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns Read more
The R-word whispered ominously among the businesses across the world, as people waited with bated breath for it to be over, has now become a house guest who refuses to leave. The much dreaded double dip has become a hard reality. The highlight of recent data released of British economy was avoidance of an unwanted historic first — the first triple-dip recession in British economic history. In the prevailing recessionary conditions, one among the many questions faced by a business is – to advertise or not to advertise?
If you are the digital marketing manager of a big brand, then this is going to hit you hard. All the money that you have been spending on Google PPC had little or no impact on your overall traffic and sales. According to a recent eBay study, for well-known brands like eBay, the efficacy of search engine marketing (SEM) is limited at best because people clicked on eBay’s organic links to reach their website. But when it comes to small and medium enterprises Read more
If you are reading this article, chances are you’re either an entrepreneur or a marketing professional in a small or medium company who realises the importance of Internet marketing today; You are looking to grow your business and understand that traditional marketing methods are becoming both ineffective and expensive Read more
Have you ever felt utterly swamped by the leads your business generates? You’ve assigned them to your sales team, but have no clue about which stage of the sales pipeline they are in. Have your new leads been contacted, how many are serious about buying, how many have bought, which of your sales guys have successfully closed deals, what was your ROI? Whew! You are overwhelmed and can’t think straight! You feel the same when you open a cupboard that you’ve been stuffing, thinking you will soon organise it. Everything tumbles out in a heap of confusion, and you don’t know where to start! Read more
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