It is important your website is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products or services today and that could lead to a lot of confusion if it is not classified well enough among your sales team members. A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns Read more
The R-word whispered ominously among the businesses across the world, as people waited with bated breath for it to be over, has now become a house guest who refuses to leave. The much dreaded double dip has become a hard reality. The highlight of recent data released of British economy was avoidance of an unwanted historic first — the first triple-dip recession in British economic history. In the prevailing recessionary conditions, one among the many questions faced by a business is – to advertise or not to advertise?
How many times have you asked your friends or colleagues for feedback on a product that you intended buying? Or asked which brand of that product they used? I do it every time I’m making an important purchase. Like the time I wanted to buy a dishwasher.
I asked a friend who had one, and she gave me such a glowing report of the particular brand of dishwasher she had, that I went ahead and bought it without making any more inquiries. Read more