Your website is an investment, therefore choosing your website developer is a critical decision. You’re not just putting a project in their hands, you’re entrusting your business to them! Visitors are going to judge the quality of your business by the appearance of your website – whether your organisation is trustworthy or not. Would you want to risk handing it over to an amateur or a novice? Website development requires a team of specialists with different skill sets. So choose your website developer carefully. Exercise caution if the quote is too low – you may be saddled with a lame website that does not live up to your business.
You need a web design company that can build a good looking, functional and effective website that increases your marketability. So if you are unhappy with your present website or want a new one, here are some questions that you must ask your website developer before getting your website developed by them.
- What is the CMS they are choosing?
A content management system (CMS) is a system used to manage the content of a website. This allows you to add, update, or edit content yourself, without having to go back to your developer every time for every change. Although the features of different CMS systems vary widely, but most of them have format management, web-based publishing, revision control, indexing, search and retrieval. Discuss with them what is best suited for your needs.
Do they have a content writer on their rolls?
Even if you are going to provide the content, (for technical/medical websites, you may have to provide it) a content writer is needed to edit and correct it to make it lucid, concise and error free. At every stage, proofreading and a thorough copy check is a must, to avoid those typos and glitches that might creep in.
Do they have a strong design team?
An expert team that will give overall shape to your website based on your inputs, is a must. The copywriter gives contextual shape to the flow of information through the website and the designer gives it the visual shape. The marketer’s job is to see that the website is visitor facing or solutions-led and not inward facing or information-led, like a brochure (unless of course, what you need is a ‘brochure site’). It is highly improbable to find one guy who has all the above faculties to make you a website that works!
Who in their agency is going to don the marketers cap?
If a website is not marketing-led, it is sure to fail. After all, as I have said in my previous article, a website is an excellent marketing tool and if your website is not marketing-oriented or solutions-led, it will not work even if it has a great design! Your Unique Value Proposition needs to be conveyed to the content writer who only then can build brilliant lines around it. Do they have a marketing specialist who will think of the UVP and decide the flow of information in your website? This flow has to be thought of by the marketer, in collaboration with the content writer, who then gives it contextual shape and is later visualised by the designer. All this has to be synchronised. Which brings us to the last and most important question.
Will they be sharing the website architecture?
Website architecture, as the term suggests, is like the blueprint of your website. It maps the navigation, the flow of information and page structure, so you get a clear picture of what your website will look like through the website wireframe. A website wireframe, is a visual guide that represents the skeletal framework of a website. Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose; The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, color, or graphics, since the main focus lies in functionality, behavior, and priority of content. This bird’s-eye view helps you understand judge user experience, depending upon your website’s user interface and information architecture. So insist that your web design company shares the website architecture or plan with you.
So are you ready for developing your new website? Or revamping your old one? Visit Abhiyan, a leading design company, for creating a quality website for you and get a great offer of a free sales & marketing CRM for a year! This will also help you manage all your leads generated from your website.
Sadhana Karnad is a research writer at Abhiyan, where she develops engaging content that builds thought leadership and revenue opportunities for clients. A website critic, she reviews Internet properties in terms of design and content. Reach Sadhana via LinkedIn.
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