Consider this: In India, over 40 percent of Google’s total search queries came from mobiles. Can you afford to miss out on this 40 percent that might well be your customers? Google says 61 percent of users are unlikely to return to a mobile site they had trouble viewing. And, what’s even worse, 40 percent visit a competitor’s site instead.
Did you know that:
> Facebook has more than 945 million mobile monthly active users?
> YouTube generates 40% of its traffic via mobile?
> eBay generated $20 billion worth of mobile transactions at the end of 2013?
India after China is the largest and fastest growing smart phone market in the world today. With more than 2 billion smart phones sold globally in 2014, mobile has the potential to transform every element of your business: from marketing and sales through products and supply chain and beyond. Companies will need to re-engineer their processes, platforms, and organizations to accommodate the new business environment according to Digital Mobile Trends 2014, a study by Forrester.
Mobile traffic is about to explode. Is your organisation ready for it? The first steps that you can take is transform your existing website to a responsive one immediately.
What is a responsive website?
A responsive website not only resizes and adjusts itself to fit any browser, be it smartphone, notebook, tablet or even laptop, but also looks good and works effectively on all.
Advantages of a responsive website?
- Easy to develop – A pre-existing website can be turned into a responsive one using technology like HTML5 and CSS3. You do not have to build a new one from scratch.
- Easy to maintain – You can have a separate ‘mobile site’ but managing a ‘responsive site’ that adapts to different devices is easier rather than managing separate sites for different devices.
- Google loves responsive websites – It is the Google recommended method for mobile web design, so scores high on search engines!
Mapping your website to a good inbound marketing CRM
It is important that the responsive website you create is mapped to a good sales and marketing CRM that captures every lead generated product-wise from each product page of your website. Organisations can have many products today and that could lead to a lot of confusion if it is not classified well enough among your sales team members.
A good CRM should be able to classify leads by product, by source or channel and by campaign. So that you are able to calculate how many leads or clients came from your website or the myriad campaigns that you are doing in different Internet channels such as search marketing, email marketing, social media – Facebook, Twitter and LinkedIn – and perhaps even from advertising in YouTube or 3rd party ad networks.
Ensure that a CRM is sales and marketing centric
The CRM you choose for your website should have processes in place, which helps your sales team in achieving higher conversions. It should have inbuilt features to track leads or even help sales managers to track each member of his sales team. The sales manager should be able to see product wise sales figures in real time and plan his efforts better.
Similarly the CRM should be able to help marketing managers gain business insights. They should be able to identify the campaigns which performed better so that the non-performing ones can be weeded out. He should also be able to evaluate which Internet channels are working for his product or service. So that he is able to get the most out of his ad spends.
So what are you waiting for?
Contact us for changing your current website to a responsive one or creating a new responsive website that works!
And if you are looking for a good sales and marketing CRM, we can help you with that too.
Ashok Majumdar, a marketer by profession and a journalist by training, created Sales Rambo, a sales & marketing CRM on cloud for SMEs. He founded Abhiyan Marketing Services (P) Ltd., a creative hot shop & co-founded Ebony & Ivory, an advertising agency accredited with the Indian Newspaper Society (INS). He started his career with The Times of India and worked for 6 years before venturing out on his own.